Chartered status is awarded by the Chartered Insurance Institute (CII) and is considered the “gold standard” financial planning accreditation. Chartered status is a symbol of technical competence and signifies a public commitment to upholding professional standards and adhering to a professional Code of Ethics.

Chris Clayton

Partner, Managing Director, Chartered Financial Planner

My journey

Qualifications
  • Advanced Diploma in Financial Planning
  • Certificate in Mortgage Advice (CeMAP)
  • Certificate in Equity Release (CeRER)
  • Award in Long-Term Care Insurance
  • STEP Certificate for Financial Services – Trusts and Estate Planning
  • APS Cert CII
Accreditations
  • Chartered Financial Planner

    Chartered status is awarded by the Chartered Insurance Institute (CII) and is considered the “gold standard” financial planning accreditation. Chartered status is a symbol of technical competence and signifies a public commitment to upholding professional standards and adhering to a professional Code of Ethics.

  • Pension Transfer Specialist

    A Pension Transfer Specialist is a professional who has gained additional, higher-level qualifications in order to provide advice on defined benefit and final salary pension transfers. These types of pensions can be complex and consideration of whether to transfer out of these pensions require detailed analysis and explanation.

  • Society of Trust and Estate Practitioners (STEP) Affiliate

    The Society of Trust and Estate Practitioners (STEP) is the leading body in the multi-disciplinary field of Trust and Estate work. As an accredited STEP practitioner, Chris has obtained the most comprehensive qualification in the trusts and estates field and is able to provide specialist advice in this area.

I have spent more than 30 years as an independent financial adviser.

Over the years, I have gained vast experience of the whole of the financial planning arena and provide joined-up, holistic advice and planning to help clients achieve their goals, through their lifetime and beyond.

I specialise in advising individuals and families with accumulated wealth, often heading into or in retirement. This includes Inheritance Tax and intergenerational planning. I also have good working experience of complex planning cases, EIS, VCT and Trusts.

In 2016, my previous company (Edwards Financial Services), where I had been since 1989, merged with CBW Financial Planning. I am delighted to have many clients that I have looked after for more than 25 years, which I think is a testament to financial planning at its best – where long-standing, trusted relationships are prioritised.

What I enjoy most about my job

Making a difference to clients’ lives and helping them and their families achieve their goals. Creating lifetime associations and friendships with clients and their families. Nurturing and training the team and helping to bring through the planners of the future.

About me

What’s your favourite way to spend a day off?

Getting outside, cycling, spectator sport, restaurants, pubs, musical theatre, music gigs, cooking.

Do you support any teams?

Watford FC – Season Ticket holder since 1975. It was my local team when I grew up and, in those days, people actually supported their local team.

What’s your favourite part of the world?

South of France.

What one thing can instantly make your day better?

A trip to a pub or wine bar, having just achieved something.

What’s at the top of your bucket list?

Swim in a shark cage.

What’s the most valuable thing you’ve learnt doing your job?

Treat people as you would like to be treated yourself.

What’s the best advice you’ve ever received?

Trust your instinct and experience.

What do you like about working for CBW Financial Planning?

There is a really good vibe around the place and within the team, who I view as a second family. The partnership nature of the business means that I hold the baton for the next generation to take over. This affords me the comfort of knowing that my clients and their children will be looked after for generations to come. This is very different to the normal IFA practice where the owners are generally building a business to sell on.

What my clients say

"Chris has given me sound judgement, capital growth and, just as important, peace of mind."
"If you ring and talk to one person, you know you’re getting a team response back."
"Chris made me £10,000 over what I would have got had I accepted the provider’s offer."
"It’s about ensuring we have sufficient funds to have a long and healthy retirement."
"I always feel I can just accept their advice as they know what level of risk we’re comfortable with."
"He listened carefully, assessed my situation quickly and sensitively."

Read my articles